A long-term repeat customer is the goal of every business, one who continues to purchase from you time and time again. But what is it that keeps them coming back? Is it low prices, a continual stream of coupons, loyalty programs, or late night operating hours? These are all good ways to attract a customer, but

Much has been said and written about the “secret to customer service”.  Do this, don’t do that.  Customers want this and don’t like it when you do that.  Many offer some great, and probably very useful, ideas that will fix the issues of service.  Well, I don’t know about “the secret” but here are my

One day a man was walking along the beach when he noticed a boy picking something up and gently throwing it into the ocean.  Approaching the boy, he asked, “What are you doing?” The youth replied, throwing starfish back into the ocean. “The surf is up and the tide is going out.  If I don’t throw them back,

Do you start off your interaction with every customer as if you plan on having their business for a long time? What would you do differently if you knew this one transaction will set the tone for all their potential future business? How will you keep your next customer forever? Is it even possible? The next satisfied

You know the drill…money is tight so your spouse tells you to not spend too much.  No more $15 lunches, no more afternoon snacks from the corner store, and those “sports magazines”…no more for a few months. Boy, what a way to start the week! How Good Service In a Restaurant Affects Your Family Budget. So,

Regardless of your business, there will be the inevitable situation where a customer is dissatisfied with your product or service.  It is something we never want to deal with but know that we must. In a perfect world, our product or service is everything our customers expect, everything they thought it would be.  That’s why they