The best companies don’t hire sales employees and put them at a desk to “sell”. The new “sales department” employees must first understand the overall company mission and processes by which the mission is achieved.
The best sales people are those that have actually done the job and come from the rank and file employees that make, service or deliver the products. They are the backbone of any company and the ones to deliver the dream presented by the sales team.
1. Understand Your Goals
It is much easier to promote/market/sell your business and its products and services when there is a clear understanding of what you can actually provide and how your product can benefit the customer.
2. Feedback From Your Customers
Proper feedback will help determine what they desire and provide a measure of satisfaction and adherence to product specifications, capabilities and performance.
3. Marketing is Like the Bait on the Fisherman’s Hook.
That’s only the advertisement and the beginning of the journey. The good fisherman is the customer service/support team and will quickly know if the marketing (bait) is successful. But he still must “sink the hook” and make the sale later.
How do you expect to sell “the right” product or service to (more…)