More than 1,000 PR and advertising agencies have already committed not to deal with fossil fuel companies, according to the Clean Creatives initiative.
The Clean Creatives campaign, which was founded three years ago, urges PR and advertising companies, as well as the experts who work for them, to decline to collaborate with coal, oil, and gas companies.
In an update this morning, the group stated that its membership has more than doubled since this time last year and that the total number of agencies that have pledged to support it has now surpassed 1,000.
“We’re incredibly proud to stand with 1,000 agencies of all sizes and disciplines worldwide refusing to work with the fossil fuel industry,” said Duncan Meisel, executive director of Clean Creatives. “The Clean Creatives pledge has galvanised a global community of agencies committed to serious climate action, and they are seeing countless benefits in employee engagement, positioning for clients, and alignment for purpose.”
As per the update, out of the 1,000 agencies that have enrolled, 265 have their headquarters in the UK and 350 in the US.
A humorous film directed at the industry has been created by Clean Creatives to commemorate reaching the 1,000 agency mark. The Rube Goldberg machine, made popular by Honda’s The Cog commercial, appears in it along with other allusions to well-known advertising tropes and ideas. The commercial calls on advertising executives to give up on outdated notions and embrace playing “the good guys” in the battle against climate change, as it closes with a dumpster fire put out by Clean Creative.
AdAge’s 2020 and 2022 International Agency of the Year, Mother New York, and Lucky Generals—who have been nominated for Campaign’s Agency of the Year for the past five years—are among the most recent pledges made. They join sizable firms like GALE, which employs over 750 people worldwide, and Allison, which employs over 1,000 people in over 50 markets.
The campaign has benefited greatly from the support of several major agencies, as it has encountered opposition from international PR and advertising businesses with climate change objectives. These companies have resisted requests to stop working with fossil fuel companies, saying instead that they will support these companies’ shift to cleaner products and services by continuing to collaborate with them.
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