Leadership Series: Annette Franz

Today I had the pleasure of interviewing Annette Franz. Annette is CEO of CX Journey Inc, a boutique consulting firm specializing in helping clients ground and frame their customer experience strategies in/via customer understanding. Annette’s passion lies in teaching companies about customer experience and helping them understand the critical linkage between the employee experience and […]

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Read How CD Baby Turns a Mundane Email Into an “Exceptional Conversation”

Correspondence from most members of the retail industry is reduced to little more than a form letter with a few “mail-merged” names; the letter can fit most circumstances and usually does. Isn’t it about time someone uses their imagination and creates a response that we look forward to read…and share? Derek Sivers, who founded CD

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Here’s My YouTube Hangout with Evan Carmichael

As a follow-up to my previous post “11 Industry Experts Discuss “What’s More Important: Customer First or Profit First?”, I contacted Evan Carmichael – who offered to provide his response in a LIVE YouTube Hangout.  Watch it below.   Evan Carmichael was named one of the Top 100 Great Leadership Speakers by Inc. Magazine and is

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He’s So Darn Good The Competition Wants to Steal Him

The moment I entered the door he looked at me and smiled. “Good morning, welcome to Dunkin’ Donuts. Are you looking for a great cup of coffee today?” the attendant said.  He already had me smiling.  “Yes please”, I answered. No wonder why the competition wants to steal him! This is not a promotion for Duncan Donuts.  It’s

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The Secret Customer Service Trick One Landscaper Used To Get My Business

Finding a landscaper to plant some shrubs and flowers in front of your home should be an easy task. One landscaper is pretty much the same as another? Or are they?  What makes one landscaper better than another? What’s the secret customer service trick? Is it the plants that are picked or the mulch color that

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