Amazon Prime Day 2025 is back and bigger than ever, and you might miss the best deals of the year if you blink. Starting July 8, Amazon is unleashing four full days of jaw-dropping discounts on everything from cutting-edge tech to luxury beauty brands. Whether you’re eyeing a new laptop, kitchen gadget, or summer fashion refresh, this is the retail event you won’t want to sleep on—literally.
Amazon has officially confirmed that Prime Day 2025 will run from Tuesday, July 8 through Friday, July 11, making this the longest Prime Day in the company’s history. For the first time, shoppers will have 96 straight hours—that’s four full days—to score exclusive Prime-only discounts across nearly every category imaginable. The sale kicks off at 12:01 AM PDT (3:01 AM EDT) on July 8 and wraps up just before midnight on July 11.
So, what’s new this year?
For starters, Amazon is turning up the excitement with its “Today’s Big Deals” feature. Each day of the sale, shoppers can expect fresh themed discounts released at midnight Pacific time. Think Apple, Samsung, Levi’s, Dyson, and more—all offering timed deals that could disappear in hours. If you’ve ever missed a lightning deal in the past, consider this your second chance—just with a four-day timer.
This year also marks a global expansion for Prime Day. Amazon is bringing the sale to Ireland and Colombia for the first time, making it a 26-country shopping extravaganza. It’s clear Amazon is going all-in, not just on product variety but also on scale.
But here’s where it gets even more exciting—early deals are already live. Yes, you read that right. Amazon and its rivals are getting a head start, with discounts on:
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Tech essentials like RTX 5070 GPUs, AMD Ryzen CPUs, SSDs, and gaming laptops
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Apple favorites including AirPods Pro and MacBook Air
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Smart home gear like Echo devices, Fire TVs, and Ring doorbells
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Fashion & beauty must-haves from Coach, Kate Spade, Adidas, Kiehl’s, and Ray-Ban
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Home upgrades such as Dyson vacuums, high-end blenders, and espresso machines
As usual, Prime Day is exclusive to Amazon Prime members, so you’ll need an active subscription or a free 30-day trial to access the deals. Don’t have Prime? Signing up now will unlock both the early offers and the full Prime Day access when the event begins.
Beyond Amazon, expect other big retailers like Target, Walmart, Best Buy, and Newegg to launch their own competing sales around the same time. In fact, many already have early-bird specials online, hoping to grab your attention before Prime Day officially starts.
Shopping pro tip: To make the most of Prime Day 2025, build your wishlist now, set deal alerts, and check in around midnight PDT daily when Amazon drops each new round of top deals. That’s when the real treasure hunts begin.
With four full days to explore offers, daily surprise drops, and expanded international access, Prime Day 2025 is shaping up to be Amazon’s biggest savings event of the decade. So whether you’re buying for yourself or getting a head start on holiday shopping, this is the moment to act.
